Asia’s Biggest Co-Working Brand naked Hub Arrives HK
Asia’s Leading Premium Co-Working Brand Launches in Hong Kong naked Hub Opens Doors at Bonham Stand and New Street
As demand for co-working continues to boom in Hong Kong, naked Hub, Asia’s leading premium co-working brand, has officially launched in the city, opening at Bonham Strand and New Street, conveniently located in the heart of Hong Kong. As naked Hub continues to expand rapidly in Asia-Pacific, capitalizing on the region’s fast-growing co-working market, Hong Kong will become a key part of the co-working operator’s growth story. By the end of 2019, naked Hub plans to open 10 additional Hubs in Hong Kong, serving up to 10,000 individual members and hundreds of businesses.
“After becoming one of the most recognized names in co-working in mainland China, we are thrilled to bring naked Hub to Hong Kong,” said Grant Horsfield, Founder and Chairman of naked Group. “We are proud to lead the evolution of the working space, introducing professionals in Hong Kong to an innovative take on work and life, providing our existing members with increased opportunities, and above all, fostering communication and collaboration across one of the world’s most vibrant regions.”
naked Hub’s entry into Hong Kong comes at a time of unprecedented growth for the city’s co- working industry. Globally, co-working is booming – growing 71% annually from 2007 to 2015 – and is projected to grow 68% annually from 2016 to 2018, according to Statista. Likewise, in Hong Kong, fueled by the growth of the start-up community and demand from MNCs and SMEs for more flexible office spaces, co-working is expected to grow at record highs in 2017, according to a recent report by Colliers International. Offering uniquely flexible, engaging, and creative office environments, naked Hub is poised to meet the rising demand for co-working space in Hong Kong.
With a decade of experience building top luxury resorts, a leading lifestyle brand, and a deep understanding of the Chinese market, naked Group, the lifestyle and resort brand, launched naked Hub in November 2015 in Shanghai to provide members, or “Hubbers,” with better office solutions and services. naked Hub has since become the leading premium co-working space operator in Asia, with a current network of 21 Hubs across China, Hong Kong and Vietnam. With the recent addition of JustCo, the largest co-working space operator in Singapore, naked Hub’s combined footprint will span 140,000 sqm (1,500,000 sq.ft.) GFA under management in 9 cities in 6 countries, across 41 locations, including upcoming Hubs in Bangkok, Kuala Lumpur and Jakarta. By 2020, the network is expected to grow into almost 200 Hubs in Asia. naked Hub is known for its design, technology, community, and hospitality expertise:
Design: With a dedicated team of 50 in-house designers, covering master-planning, architecture, interior design, graphic, product and brand design, naked Hub is designed not just for function, but also to promote collaboration and wellbeing.
Technology: With a dedicated innovation team of 36, naked Hub has launched a highly successful mobile social app, helping to solve 46% of Hubber business needs. With 100,000 user-to-user interactions, the app has a 24% ratio of Daily Active Users to Monthly Active Users (DAU:MAU). In mainland China, naked hub has also built the one-of-a-kind naked Angels feature, making executive assistants accessible to Hubbers.
Community: naked Hub serves an offline and online community-building platform, connecting over 8,000 businesses, ranging from start-ups, SMEs, and MNCs, and over 32,000 Hubbers both locally and regionally through the mobile app.
Hospitality: Owned by naked Group, the company behind the award-winning resorts naked Stables and naked Castle, hospitality is the DNA of naked Hub.
Two new Hong Kong locations in 2017
In Hong Kong, the new naked Hubs feature multi-function meeting rooms, event spaces, outdoor terraces, comfortable lounge and breakaway areas, recreational activities, high-quality complimentary coffee and beer, air purification, and more. True to the company’s hospitality roots, naked Hub’s dedicated and passionate professionals are committed to meeting the needs of Hubbers and delivering quick and effective solutions.
Located at 40 Bonham Strand, Sheung Wan, naked Hub@Bonham Strand features over 800 desks across 16 floors, spanning total lease area of 55,000 square feet and a total gross floor space of 3,500 square feet. Phase I has secured almost 100% occupancy, with a number of key tenants including Flexport Asia, Barron Asia Services Limited Empower, Cundall Hong Kong Limited, HVS Executive Search and Integral Ad Science. naked Hub@New Street is the second Hub to open in Hong Kong, scheduled for 2017 Q3. Situated on a quiet street off Hollywood Road, on the fringe of Sai Ying Pun and Sheung Wan, the four story Hub is spacious and light filled, offering hot desks, open offices, and private offices for up to 400 across four floors.
naked Hub@Bonham Strand, Sheung Wan
Co-life: naked Hub’s Unique Vision for Co-Working
In line with its “Work, Redesigned” philosophy, naked Hub continues to lead the evolution of the co-working industry. In China, naked Hub has pioneered a unique “co-life” concept, incorporating food and beverage along with mental and physical wellness into the co-working community, creating spaces for Hubbers, from all industries to interact, collaborate, and live life to the fullest in new ways. As it expands, naked Hub will unroll the co-life concept across the region, tailoring its offering to meet the unique demands of each of its locations.
About naked Hub
naked is a 10-year old community devoted to living light, healthy and naked. From unique resorts to creative workspaces, naked is rethinking how we connect with people, places and ourselves. naked Group has a big dream in a changing world to make like more fun, healthy and naked for all to enjoy.
In November 2015, naked Group, the lifestyle and luxury resort brand, officially launched naked Hub and entered the co-working industry. With extensive experience building top luxury resorts and a leading lifestyle brand and deep understanding of the Chinese market, the naked Hub management team opened eight naked Hubs in Shanghai in only ten months. It has since become the leading premium Co-working brands in Asia Pacific with 41 Hubs across China, Hong Kong, Vietnam, Singapore and other key Southeast Asian cities.
At naked Hub, independent workers, SMEs and multinationals work side by side, facilitating collaboration and communication, and creating new opportunities both offline and online.