Google Helps HK Youngsters Ignite Digital Marketing Careers

Google Helps HK Youngsters Ignite Digital Marketing Careers
Comments Off, 18/09/2015, by , in Local Startup News

Google Ignite program offers young talents access to over 80 jobs in more than 40 participating companies.

Today, Google announced the launch of Google Ignite in Hong Kong, a digital training program that helps young people jumpstart a career in digital marketing at top companies. The program aims to empower young talent and graduates with the digital and technical skills they need to thrive in a fast-moving digital workplace. As part of this program, participants will have access to over 80 jobs across 40 companies including flagship partner AMORE Pacific, Asia Miles, AXA, csl., Dentsu Aegis Network, German Pool, Hang Seng Bank, Lan Kwai Fong Group, Mannings, New World Development Company, and Shangri-la.

Dominic Allon, Managing Director of Google Hong Kong, said: “Mobile is indispensable to our everyday life and business, and technology and the Internet are constantly changing the business environment. Enterprises face a growing challenge to hire people who can manage all of the new digital marketing platforms and tools, but there’s a shortage of people who can do this well. With Google Ignite, we can begin to equip Hong Kong’s youngsters with the digital know-how and data analysis capabilities they need to face the challenges and opportunities that this dynamic digital age brings.”

Dominic Allon, Managing Director of Google Hong Kong

Dominic Allon, Managing Director of Google Hong Kong

Final year students and recent graduates, who do not have full-time marketing job experience, can apply for Google Ignite program, before 1 November 2015. Participants will be asked to obtain the Google AdWords certification, which is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. Certified individuals can then submit a job application through Google Ignite and get the job interview opportunity with Google Ignite’s Corporate Partner in December 2015. Successful applicants will be named as “Digital Star I” and invited to the six-month pre- and on-job training program with Google Ignite.

Nancy Ting, SMB Marketing Manager at Google Hong Kong

Nancy Ting, SMB Marketing Manager at Google Hong Kong

Helping Small Business Think Big: in a Mobile-First World

The launch of Google Ignite was announced today at Google’s “Helping Small Business Think Big” event in Hong Kong exploring the digital challenges and opportunities facing by Greater China’s small-and-medium businesses.

Google HK

Kevin O’Kane, Managing Director of Small and Medium Business for Google Asia Pacific, explains that “micro-moments” are times when consumers need to learn, discover, watch, find, or buy something and they reflexively turn to the closest device, which is usually a smartphone, to act on the need. “Going digital for small businesses isn’t just about e-commerce. Consumers are going online for so many reasons and have higher expectations than ever for immediacy and relevance when searching for information. In a micro-moments world, intent matters more than identity. To succeed, small businesses in Greater China must meet consumers in the micro-moments.”

According to Consumer Barometer with Google, consumers in Greater China are increasingly going online via a smartphone over desktop devices across the region, creating many micro-moments.

- Asia is a global leader in mobile. Asia has 5 out of the top 10 markets when it comes to smartphone adoption, including Hong Kong (79%) and Taiwan (78%). China is not far behind at 74%. At 88%, Singapore is ranked the second globally.

- Mobile is Asia’s primary computing platform. 11 out of the 21 markets in the world where smartphone adoption is higher than PC adoption come from Asia — including China, Taiwan and Hong Kong

- In Hong Kong (58%), China (68%), and Taiwan (51%) internet users are researching local information on their smartphones before visiting a local store, compared to 43% in the U.S.

Eleven small-and-medium businesses from across the region also participated at the event, including Yilong carpets from China, a business that uses the web to find a global market for their handmade silk carpets; Store Friendly from Hong Kong, which offers flexible storage rental services and utilises Google Maps and YouTube to engage with their customers; and Four Winds, a custom furniture manufacturer from Taiwan using the web to connect with its customers globally.

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