Hong Kong startup EzeeCube launches an Indiegogo campaign

Hong Kong startup EzeeCube launches an Indiegogo campaign
Comments Off, 09/06/2014, by , in Local Startup News

After being in development for over one year and a half, Ashok Jaiswal has just launched an Indeigogo campaign. So far it has already raised over US $9,500 of its $75,000 goal in just three days.

Ashok explains how “EzeeCube is a media hub that consolidates your content, which means it takes your content from various devices, sorts it out and then puts it back into your devices,” he said. “Besides automatically synching content from your phone such as video, phone and contacts, it also has an in-built system for movie, music and TV show playback.”

Indiegogo campaign launch for EzeeCube by a Hong Kong Startup

With up to 9 terabytes of stackable space, EzeeCube is the sleek, modular and completely wireless solution to your cloud storage woes, and is compatible with both iOS and Android. Powered by XBMC, an open source media center app, EzeeCube can also be used as a blu-ray player and a game console.

Being a software guy through and through, Ashok found the transition into hardware development difficult. But with encouragement from Ariane Li, his co-founder, the two started UNOCU (the startup behind EzeeCube) to help the non-technical people in their lives.

Indiegogo campaign launch for EzeeCube by a Hong Kong Startup

He comments how “First it was trial and error. I started finding some ready-to-use hardware codes on the internet,” he said. “The hardware wasn’t user-friendly because it’s made for hackers like me, so we needed to make it aesthetically pleasing so anyone, like my mother, could use it.”

Ashok states that EzeeCube was designed to bring value to the masses, especially for those who are not technically savvy, and the media center’s intuitive interface will reflect their team’s dedication to a great user experience.

EzeeCube’s Indiegogo campaign’s most popular perk is the ‘Super Early Hackers Special’that comes with a full warranty. So far 46 out of the 100 available EzeeCube’s already being claimed. They are being sold for US $179.

This article originally appeared on StartUpsHK


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