InvestHK CMO Karen Winton Joins Nest to Lead Global Expansion
CMO of InvestHK Joins Nest.
CMO of InvestHK Karen Winton joins Nest to lead their global expansion, heading up new London office.
Nest, Hong Kong’s only private, full service startup incubator, has opened an office in London as part of an aggressive overseas expansion strategy.
Nest London will be headed by Karen Winton and housed at London-based technology space Level39. Karen joins Nest as managing partner. Before joining Nest, Winton was Chief Marketing Officer of Invest Hong Kong, the Hong Kong SAR Government’s department for foreign direct investment. There she most notably spearheaded the creation and launch of the department’s successful StartmeupHK initiative. She also oversaw branding and advertising, lead generation, front line sales enablement, online and social media marketing. She has years of experience executing highly successful marketing and branding strategies to attract startups and founders to set up and scale globally from Hong Kong.
Having pioneered the eco-system in Hong Kong, Nest will continue to invigorate and champion entrepreneurship overseas. Nest London will be housed out of Level39, Europe’s largest FinTech incubator that earlier this year partnered with Nest to provide support for technology startups in Hong Kong and London. Karen at Nest London will be key to connecting the UK entrepreneurial community with the expansive network and access to capital that Nest has cultivated in Asia.
“Karen is an important appointment for Nest as she brings extensive experience and adds the necessary depth for Nest in London that will help us drive our expansion into the UK,” said Simon Squibb, CEO of Nest. “This is an exciting time for Nest. The opening of our office in London, launch of our co-branded accelerator programs with AIA and DBS Bank and the rapid growth of our equity crowdfunding platform Investable give us a lot to talk to UK founders about,” he said.
“I am delighted to have this fantastic opportunity to take Nest to London and provide startups and founders in the UK access to Asian capital and the opportunity to scale their business using Nest’s network and expertise. I have worked on projects with Simon and the Nest team in the past, and have the utmost respect for their experience and accomplishments. I look forward to managing the setting up and expansion of Nest London in the coming months,” Winton said.
Her previous roles include Executive Editor at The Economist Group and Hong Kong Editor for Fairfax Business Media.