Shenzhen-Based Hardware Incubator PCH International Rebranded
Shenzhen and San Francisco-Based Hardware Incubator PCH International Rebrands to PCH with New Tagline ‘We Make’.
PCH International, the company that established and startup hardware companies come to, to get their products made, today announced it has rebranded to PCH and has revealed a new brand identity. The new brand reflects the evolution of PCH, its expanded business practices to encompass product design and development, as well as manufacturing, supply chain, distribution and e-commerce, and its new relationship with customers.
PCH has evolved significantly since it was founded in 1996. Named after the famed California highway, PCH was founded by Liam Casey and began as a manufacturing and supply chain management company working with Fortune 500s. In the years since, PCH has expanded well beyond those bounds, employing nearly 2800 people worldwide, and having revenues over US$1 billion a year. In recent years, PCH has made a targeted move into product design engineering and development, and its PCH Access division, began working with startups, such as LittleBits and Blaze, to help them make and scale their products. In 2012, PCH acquired Lime Lab, now PCH Lime Lab, which offers product design engineering. Also in 2012, PCH acquired TNS, a product distribution business. PCH launched its hardware incubator, Highway1, which helps entrepreneurs bring their product from concept to market in 2013, and has been responsible for such startups as: Cue, Drop, Ringly and Navdy. This year, PCH acquired ShopLocket the e-commerce platform for startups.
“We work with designers and entrepreneurs who come to us with their product ideas, and we help them transform these concepts into the next generation of consumer hardware products,” said PCH Founder & CEO Liam Casey.
“For us, if it can be imagined by our customers, then we can make it. We love solving complex problems, and working with customers who are passionate about brand, passionate about design and passionate about the consumer experience,” continued Liam. “Although there is a lot of complexity to what we do, we wanted to have a simple message that conveys our essence. The time was right to make this change now, and the new brand message, ‘we make’ reflects who we are and what we do.”
The company is privately held, with headquarters in Ireland, operations in China, and an innovation hub in San Francisco.
From startups to Fortune 500s, PCH works with the world’s best brands. Whether design engineering and development, manufacturing and fulfillment, distribution or retail, PCH takes on the toughest challenges. If it can be imagined, it can be made. At PCH, we make.