Taamkru Wins Echelon’s 2014 Award for Most Promising Startup

Taamkru Wins  Echelon’s 2014 Award for Most Promising Startup
Comments Off, 12/06/2014, by , in Event Highlights, Local Startup News

Taamkru is a Thai-based e-learning platform for kindergarten children. They have recently been awarded with the ‘Most Promising Starup’ award at the tech conference Echelon 2014.

Taamkrus iOS app main focus is to make learning easy and fun for children. Their idea came from the sense of shame the owners felt when Thailand was ranked near the bottom for education amongst the ASEAN countries. Taamkru’s attempt is to fix the national problem with an innovative solution. A superior alternative to existing children workbooks.


The forming judges of the competition were formed by Dave McClure, Founding Partner 500 Startups; Stefan Jung, Partner, Monk’s Hill Ventures; Yusuhiko Yurimoto, President and CEO, Global Brain; Edgar Hardless, CEO, SingTel Innov8; Kuan Hsu, Principal, GREE Ventures; Min-Kin Mak, Head,; and Vispi Daver, Partner and Co-Founder, Unicorn Venture Capital.

Despite Taamkru’s success there were two other awards given to startups which also hold a great potential, these being; the Peoples Choice Award, which went to Hong Kong-based Ambi Climate, and the Global Brain Award Taiwan’s iChef.

Ambi Climate is a smart air-conditioning system which delivers personalized indoor settings from the owners Smartphone. On the other hand, iChef is a point of sale system that helps restaurant owners and their employees serve a better customer experience.

According to one of the judges Hsu, the vote was divided between iChef and Taamkru. He said, “We felt that Taamkru has a huge addressable market that doesn’t really need localising.”

Taamkru also took the opportunity to announce that it is the number one kid’s app in Singapore. Wicharn Manawanitjarern, CEO and Co-Founder, Taamkru, said, “There were a lot of very strong competitors and we didn’t know what to expect. We’ve worked so hard to come this far and this is so rewarding! All those sleepless nights paid off and we’re really happy about it!”

In the future, the firm will look towards opening an office in Singapore and expand across Southeast Asia, beyond its home market Thailand.

Hardless said that Taamkru has a wide appeal, adding, “It is solving an obvious problem parents have when teaching young children.”


This article originally appeared on e27


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